Studies from over 50,000 Ball-Fittings has followed to the creation of the brand new B330-RX and B330-RXS Balls.
Over the short time, Bridgestone has successfully trained golfers on how to pick a ball based on their swing features - indicating solid results through their modern ball-fitting program.
Having performed more than 50,000 amateur ball-fittings, Bridgestone Golf helped countless golfers find out the worth of matching the right ball to every player’s game. After gathering and exploring swing data from a cross section of golf consumers, Bridgestone discovered a need for a ball that offered tour-level performance around the greens, yet was engineered to optimize distance off the tee for a fair swing speed. Therefore the B330-RX was born and an complete new category was made - Tour Performance Balls for Amateur Swing Speeds. The B330-RX was one of the most effective golf ball introductions in the history of the game.
In 2010 Bridgestone will expand that offering with the B330 RX and the B330 RXS creating the first TOUR performance SERIES created for amateur swing speeds.
The Tour B330 RX feature a 7% softer core with a reformulated mantle that further cut down excess spin, resulting in straighter, moreprecise shots. With its Very SOFT gradational compression core, the ball is clearly easily condensed for longer distance and great feel. The new core united with B330-RX's new Ionomer Inner Cover provides an boost in velocity and decrease in sidespin with the driver and long irons. As was the case with its award winning predecessor, the new B330 RX not only proposes unparalleled distance performance, but the 330 Seamless Dimple-design urethane cover also make sure Tour caliber greenside spin and control, with a steady trajectory players can count on.
Rounding out the TOUR performance SERIES made for amateur swing speeds is the new 3-piece, urethane B330 RXS– giving Bridgestone the softest multi-layer urethane series on the market. The new B330 RXS is appropriate for moderate-swing speed players – less than 105 mph - who demand a slightly softer feel and further spin control. The B330 RXS features a SOFT urethane cover for higher spin control and enhanced feel on and around the greens. In addition, the slightly softer core and mantle formulation help to cause reduced spin off the tee for great distance performance.
At the 2009 PGA Merchandise Fair in Orlando, Florida, the International Network of Golf gave Bridgestone Golf with the ING Industry Honors Award for the Product Ingenuity - Market Leaders category, recognizing the Tour B330-RX as the most innovative golf product of 2008. The ballhas progressed on considerably since that time.
All the balls mentioned in this article can be found at our Bridgestone Golf Shop at Golf Shop Direct
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